Client Success Story

SeafoodSouq - 100% Traceable Seafood

  • Industry


  • Location

    Dubai, U.A.E

  • Goals

    Create a platform that enables the user to easily purchase and trace their seafood.

  • Type


Products Launched
eCommerce Store

We launched the SFS eCommerce platform in Dubai.

A great start

First established in 2018, Seafood Souq have quickly developed a sterling reputation, becoming a premier digital channel for fresh, high quality and 100% traceable seafood products to the UAE.

Time to grow

Given their initial success, Seafood Souq were ready to expand their business but their current online store was not built to facilitate scale. Seafood Souq were going to need a bespoke platform that could fully meet their needs to enable further growth.

On top of this, Seafood Souq firmly believed that digitising the supply chain for the Seafood Industry would save them costs and offer benefits to both the supplier and buyer side, as well as other businesses in the sector.


Seafood Souq began a partnership with MiniCorp to help create their new marketplace. MiniCorp were tasked with building and designing a digital eCommerce platform that would boost Seafood Souq’s B2B offering.

A unique platform

Seafood Souq’s new B2B platform was launched in July 2020. This platform introduces a series of features that will be unique to Seafood Souq. “SFS Trace” allows their customers to track the quality and freshness of their fish through a custom QR code and exclusive page that details traceability information through a timeline.

This feature truly sets Seafood Souq apart from their competitors. They are now ready to grow rapidly and at scale.

Stronger together

Seafood Souq and MiniCorp have worked exceptionally well together. They have placed their trust in us to develop and grow the digital product side of their business.

At MiniCorp, we don’t think of our clients as customers. We think of them as partners. We feel equally invested in their success and strive to give them the best product possible. This trust and understanding plays a key role in the success and growth of any partnership, business and product.

Build it right

Whether you are looking to build a new website, app or grow what you already have, you’ll want to partner with a digital product agency who will share your drive and enthusiasm to make the best product possible.

At MiniCorp, we build exceptional digital products and experiences. We don't just build products that work, we build products that thrive.

“ Our partnership with MiniCorp has allowed us to scale our product into new dimensions, working hand in hand we have created a complete suite of services and solutions for the seafood industry, digitising the value chain from harvest to table. MiniCorp has a truly exceptional and talented team building products with passion and we look forward to scaling our solutions and product offerings with them in the future.”

Osama Al-Muqbel
CTO at Seafood Souq

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